Color was born out of a desire to create expression in the mountains, streets, and outdoors through clothing and art in the spirit of Telluride. Color represents a harmony between what we wear and what we do.
Color, in its physical form, is a Telluride, CO based clothing label and lifestyle shop with snowboard, skate, ski, bike, and surf inspired apparel, accessories, and art--along with a curated collection of vintage clothing. If you came to Telluride to have fun, be active, and you like clothing that represents that then you will enjoy Color. If you like all of those aspects of life and live elsewhere in the world, you too can enjoy Color once we have our online shop up and running.
Color is where the mountains meet the street and where mountainwear meets streetwear.