Color was born out of a desire to create expression in the high mountain streets in the spirit and ethos of Telluride, CO. We draw inspiration both from home and abroad. Color represents a harmony between what we wear and what we do.

Driven by the activity, landscape, and flow of: snowboard, ski, skate, surf, bike, golf, and everyday life.

Color is where the mountains meet the street and where mountainwear meets streetwear.